A hands-on learning series for event leaders who want to actually use AI
Curated by EVA Alliance. Powered by Eventscase.
AI is everywhere. Confidence, clarity and real application are not.
Event leaders are surrounded by tools, promises and conversations, yet many still lack a practical framework for using AI in their daily work and decision-making.
AI, Tools & Beyond was created to bridge that gap.
This learning series is designed for senior event and marketing leaders who want to move from AI awareness to practical, informed use, with the confidence to question tools, test ideas and decide where AI adds value, and where human judgment remains essential.
Although powered by Eventscase, this is not platform training. Participants are not taught how to use Eventscase as a tool.
Eventscase contributes applied expertise, real-world use cases and operational knowledge from the global events industry. EVA Alliance curates the content, moderates the sessions and ensures a senior-level, experience-driven learning environment.
The value of this series lies in knowledge, confidence and application, independent of platforms.
Programme, Format & Timing
The series unfolds across six sessions, designed as a coherent learning journey rather than standalone webinars.
Each session builds on the previous one, moving from context and understanding to application, leadership and strategic decision-making.
Date: 17 February 2026 at 4 pm CET:
Session leader: Ivan Garcia, CTO at Eventscase
Ivan García is a serial tech entrepreneur building at the intersection of artificial intelligence and the events industry.
Since 2016, he has served as Co-Founder and CTO of Eventscase, an all-in-one event management platform trusted by global organisations including Samsung, Santander, Danone, the United Nations, and Telefónica. In 2025 he founded Sinapser, an AI lab developing practical solutions for industry transformation for the MICE sector.
He is also Co-Founder of Event Tech Hub and the creator of AI Coding Patterns, a publication exploring real-world AI development patterns for software builders.
With over a decade of experience leading product and engineering in event tech, Ivan combines a deep technical background with a founder’s drive to turn emerging technology into tangible business value.
Date: 24 March at 4 pm CET
Session leaders: Vanessa Lovatt and Lucy Postlethwaite
Founder, Event Tech World | Strategy Consultant, FT Live | Advisor, Moderator & Facilitator
Vanessa Lovatt is one of the most trusted voices in the global events industry. As Founder of Event Tech World, she has built a fast-growing community where event tech is demystified and real conversations shape its future.
With 20 years of experience in B2B events and media, she has held senior roles at Glisser, Notified, and IQPC, leading product innovation, audience engagement, and go-to-market strategy. She now works as a strategy consultant for FT Live and advises organisations including Public Sector Network and Event Footprints.
A skilled moderator and sought-after speaker, Vanessa is known for driving sharp, business-focused discussions in an engaging and inclusive style. Her mission is to make event tech accessible and relevant for every event professional.
Lucy Postlethwaite is the founder of Practical AI, a GenAI training and consultancy.
With 14 years of experience across operations, client services, and live event delivery, she understands where event teams feel the most pressure — and where AI can truly help.
Her focus is on helping teams move beyond experimentation to confidently use AI in practical ways that save time, enhance creativity, and improve delivery. She works with leaders to assess their AI maturity and define the right approach, including guidance and governance.
Lucy has worked with Anthropic at their CEO Forum, delivered GenAI activations for Salesforce CMOs, and is a judge for the Event Technology Awards AI Edition 2026.
Her hands-on approach is built around how event teams actually work — practical, accessible, and designed for real impact.
Date: 21 April at 4 pm CET
Session leader: Frank Escandell
Head of Corporate Partnerships at OdiseIA
Member of the UNESCO Global CSO and Academic Network on AI Ethics and Policy – International AI Red Lines Subgroup
Analyst at the ORIGIN ENIA International Chair in GenAI: Challenges and Risks.
Former CMO at Droiders (2014-2019), his team having created the first-ever XaaS Platform for AR smartglasses worldwide.
Date: 30 June
Session leader: Bonny Shapira
Bonny Shapira spent 21 years at Cisco, including over a decade leading Cisco Live EMEA – one of the world’s largest enterprise technology conferences – scaling it from 8,000 to 18,000 attendees and managing an annual budget of €40M. In that role, he was responsible for the full event experience: content strategy, ecosystem engagement, audience growth, and the organisational infrastructure required to deliver at that scale, year after year.
During his Cisco Live journey, Bonny developed a deep practitioner’s understanding of what it takes to run flagship enterprise events that create lasting impact – for the audience, the brand, and the broader ecosystem. He has worked across complex stakeholder environments, large global teams, and high-pressure delivery cycles, building a perspective on enterprise events that is both strategic and grounded in operational reality.
Now working independently, Bonny advises B2B technology organisations on how to get more from their flagship events.
Preliminary date: 15 September
Preliminary date: 21 October
Format
– One 90-minute session per month
– Online
– Kick-off: 17 February at 4 pm CET
The programme may evolve to reflect industry developments and participant needs.
Only 20 spots available!
Why join
At EVA Alliance, learning is not theoretical.
It’s about giving leaders the confidence to act.
Practical and action-oriented
Focused on real scenarios and decisions event leaders face today.
Tool-agnostic
Learnings apply across platforms and technologies.
Built for senior leaders
Emphasis on judgment, leadership and strategic clarity.
Grounded in real experience
Based on applied expertise and real industry use cases — not theory.
Registration
Participation in AI, Tools & Beyond is subject to selection to ensure a focused, high-quality learning environment.
Interested participants are invited to register by sending an email to leadership@eva-alliance.com. Selected candidates will be contacted directly.
