Upcoming events
Past events
30 June 2026
From Data to Decisions: How Leaders Turn AI into ROI and Operational Excellence
Part of our AI Learning Series, this session led by Bonny Shapira explored how AI can help event professionals transform data into meaningful insights that drive better decisions, operational excellence and measurable ROI.
Using the fictional attendee “Jürgen” to illustrate the event lifecycle, Bonny Shapira demonstrated how every decision impacts multiple stakeholders and how AI can support organisers with data analysis, process automation and personalised attendee experiences. The session reinforced that AI is most valuable as a decision-support tool, helping teams interpret data, improve event performance and focus on strategic outcomes while keeping human judgement at the centre of every decision.
20-21 May 2026
EVA Alliance at IMEX Frankfurt
EVA Alliance returned to IMEX Frankfurt with a dedicated Hosted Buyer Group, bringing together senior corporate event leaders from around the world.
As part of the official IMEX programme, EVA also hosted the session “From Human Connection to Strategic Influence. The EVA Alliance Perspective,” exploring how event leaders can strengthen their strategic role within organisations. Throughout the event, members connected with industry peers, exchanged ideas and expanded their professional networks, reinforcing EVA’s mission to empower women in corporate event leadership.
21 April 2026
AI, Ethics & Creativity: Balancing Automation and Humanity
Part of our AI Learning Series, this session led by Frank Escandell explored the evolution of artificial intelligence from generative tools to autonomous AI agents capable of executing tasks across multiple systems.
Frank Escandell examined the opportunities AI agents offer for event professionals – from attendee concierge services and sponsor sourcing to logistics and post-event intelligence – while emphasizing the importance of governance, data management and human oversight. The discussion also covered the ethical and regulatory landscape, including the EU AI Act and GDPR, reinforcing that successful AI adoption depends not only on technology, but on responsible decision-making, transparency and maintaining the human element at the heart of events.
24 March 2026
AI Toolbox for Event Marketers: Tools You Should Be Using Today
Part of our AI Learning Series, this practical session introduced a range of generative AI tools designed to help event marketers work more efficiently and strategically.
Vanessa Lovatt and Lucy Postlethwaite demonstrated how tools such as ChatGPT Projects, NotebookLM and Gamma can support content creation, research, planning and reporting, while emphasizing the importance of effective prompting and choosing the right tool for each task. The session reinforced that AI is not a replacement for event strategy, but a powerful way to accelerate workflows, improve collaboration and strengthen decision-making.
17 February 2026
The New Era of Intelligence in Events
The first session of the EVA Learning Series led by Ivan Garcia, CTO of Eventscase, introduced a practical approach to artificial intelligence, helping participants understand where AI creates genuine value and where traditional software remains the better solution.
Through real-world examples, Ivan explored how AI can support decision-making, automate complex workflows, and enhance attendee experiences when integrated into event processes. The session also featured tools such as ChatGPT, Gemini and NotebookLM, while highlighting the importance of context, quality data and strategic implementation to unlock AI’s full potential.
16 December 2025 at 3 pm CET
Sustainability
in Events with Béatrice Eastham
The discussion explored what real impact means in event sustainability, moving beyond intentions to measurable action. Three core pillars emerged as essential for any responsible event strategy: circularity, low-carbon design, and inclusivity.
The conversation highlighted the importance of data-driven decisions, showing how measurement helps focus efforts where they truly reduce environmental impact. Ultimately, the session reinforced that sustainable events are not about doing more, but about doing what matters most.
26 November 2025 at 3 pm CET
ROI in Events with Elling Hamso
EVA Alliance members convened for an in-depth session with Elling Hamso, examining ROI from the perspective of behavioural change rather than activity output.
The discussion highlighted the importance of defining precise objectives, selecting only the audience capable of acting on them, and identifying the barriers that prevent desired outcomes. The session offered a rigorous framework for designing events that produce measurable impact rather than assumed value.
21-22 November 2025
EVA Alliance at Bea World Festival
EVA Alliance was proudly represented on the BEA Awards jury at Bea World 2025. Jodi Egan joined long-standing EVA members Tata Burduli, Geeske Doeve, Stephanie Dubois, Ulrike Tondorf, and Stefanie Winter, contributing their expertise to the evaluation of this year’s outstanding projects.
Their professionalism and insight played an important role in assessing submissions that showcased exceptional creativity and impact. We thank our members for their dedication and their continued contribution to one of the industry’s leading international awards.
23 October 2025 at 11 am CET
AI in Events with Miguel Flecha
In our meeting, event leaders came together to explore how AI and automation can transform event planning. Members shared their real challenges, from managing data to personalizing attendee experiences, and received guidance from AI expert Miguel Flecha (Delaight).
Key insights included that AI is transforming jobs – and it’s our responsibility to adapt – and that before adopting AI, it’s essential to understand where it can truly add value. Defining your pain points was highlighted as the first step to discovering opportunities where AI can provide practical solutions. Importantly, AI was recognized as a tool to enhance creativity, not replace it, helping professionals work smarter and focus on what matters most. The session offered actionable advice on using AI to optimize operations, extract valuable insights, and demonstrate the impact of events.
8-9 September 2025
Jury at Conventa Crossover
Our members Angeles Moreno and Ruth Ann Felismino were part of the jury for the Conventa Best Event Award. They joined other industry experts in evaluating some of the most creative and impactful event projects presented at this year’s edition.
This participation reflects the recognition of EVA Alliance within the international events community and underscores our mission to highlight the expertise and leadership of women in event marketing and strategy.
5-7 September 2025
Fam trip to Slovenia
EVA Alliance, together with Conventa, hosted an unforgettable 3-day fam trip to Slovenia for its members. The trip through Slovenian cities ended in Ljubljana, just as the Conventa event began.
The journey blended authentic experiences—wine tasting at Edi Simčič Winery, a picnic among vineyards, and a Michelin-starred dinner at DAM Restaurant with Chef Uroš Fakuč—with inspiring visits to the Lipica Stud Farm and the spectacular Postojna Cave. More than discovering Slovenia as a perfect event destination, the trip was about reconnecting face to face, sharing meaningful moments, and celebrating the strength of our community.
10 July 2025 at 5 pm CET online
Event Marketing Leadership Lessons with Gerd De Bruycker
The Fireside Talk “Event Marketing Leadership Lessons: A candid conversation on Marketing, Growth and People” with Gerd De Bruycker explored how AI is reshaping the events industry while reinforcing the irreplaceable value of human connection.
From authentic intelligence to servant leadership, the session offered timely insights on how technology can support empathy, creativity, and meaningful experiences. A thought-provoking conversation that inspired event professionals to embrace change while staying grounded in what truly matters: people.
24 June 2025 at 5 pm London time at Crowne Plaza London Docklands
Meetup at The Meetings Show
An inspiring meetup of EVA Alliance members during The Meeting Show, bringing together women leading the way in event strategy and marketing.
This gathering offers a unique space for meaningful conversation, peer connection, and professional empowerment.
20 May 2025 at 4:30 pm CET at ENCORE space
Meetup at IMEX
EVA Alliance hosted a dedicated meetup at IMEX Frankfurt. Held in the Encore space, the gathering brought together members of our community for an engaging and inspiring conversation with Tahira Endean, Head of Programme at IMEX, who shared insights from her new book Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. The discussion centered on the future of experience design, the emotional value of live events, and the evolving role of women in shaping the industry.
The meetup also provided a chance to reconnect with fellow members and share exciting updates about EVA Alliance initiatives, including participation in international jury panels, our upcoming fam trip to Ljubljana, and presence at Conventa Crossover. All attendees left with a signed copy of Tahira’s book and a renewed sense of connection and purpose
9 May 2025 at 5 pm CET
Online Meeting with Julius Solaris
EVA Alliance hosted an inspiring online session with Julius Solaris, one of the most influential voices in the events industry. In a lively, interview-style conversation, Julius shared forward-thinking insights on what it takes to build effective event marketing strategies today, highlighting the increasing role of AI and the shift in audience behavior and expectations.
It was a true pleasure to have Julius with us, and equally energizing to see so many of our members engaged in the discussion. Sessions like this reflect what EVA stands for: bold conversations, strategic thinking, and a strong community of women leaders ready to shape the future of our industry.
24 April 2025 at 5:30 pm CET
EVA Meet & Mingle
Our first EVA Meet & Mingle brought together members of the EVA Alliance for a relaxed and engaging virtual gathering. Participants had the opportunity to introduce themselves, share their backgrounds, and connect with fellow women leaders in event marketing from around the world.
The session was filled with inspiring conversations about why members joined the community and what they’re hoping to gain from it. From networking and collaboration to personal growth and peer support, it was clear that EVA Alliance is becoming a meaningful space for connection and exchange. We’re looking forward to many more!
21 February 2025 at 10 am CET
Online Meeting with Enrico Gallorini
The webinar with Enrico Gallorini was a fascinating deep dive into the history of human connections and how experiences shape trust, innovation, and belonging.
In an increasingly digital world, the true power of events lies in bringing people together, creating shared moments that leave a lasting impact. Content alone is no longer enough—the real magic happens when people connect, engage, and feel part of something bigger.
